Free Download · HubSpot ROI Audit

The 5-page HubSpot ROI audit template I run before quoting an engagement.

Same savings-calculation worksheet I use to scope automation and retainer engagements. If you already run HubSpot but can't put a number on what it's worth — this is the template.

Inside the PDF

What's inside the 5-page audit template.

Five chapters. One savings worksheet. Built for teams who already use HubSpot and need a defensible number for the next quarter's roadmap.

CHAPTER 01

Why HubSpot ROI gets miscalculated

Time-on-task assumptions are usually optimistic by 2-3x. Hidden ops costs (maintenance, training, ticket handling) get ignored. Attribution gaps mean late-stage pipeline credit is lost. Why your gut number is probably wrong.

CHAPTER 02

The 5-section worksheet

Current-state benchmark, target-state automation map, savings model, break-even analysis, and prioritised roadmap. Each section has prompts, inputs, and a simple formula — no spreadsheets required.

CHAPTER 03

Inputs you already have

Deals, workflows, tickets, and time-in-stage all live in HubSpot already. The worksheet pulls directly from those sources — no net-new data collection, no analyst ramp-up, no six-week instrumentation detour.

CHAPTER 04

How the worksheet maps to the Audit tier

The Audit deliverable ($1.5K–$2.5K) is the done-for-you version of this worksheet — five working days, a finalised savings model, and a prioritised automation roadmap. Same framework, fully filled in and stress-tested.

CHAPTER 05

When to self-serve vs. book the audit

Five trigger questions: do you have an internal owner, do you trust your workflow data, is leadership aligned on the savings metric, can you act on the roadmap in 30 days, and is the number material to next quarter? If two or more answers are "no," book the call.

Get the HubSpot ROI audit template.

Drop your email and I'll send the 5-page PDF straight to your inbox — usually within 60 seconds.

Template on the way.

Check your inbox in the next 60 seconds. While you wait, here's the Audit tier that turns the worksheet into a finished deliverable:

See the Audit tier →

Want me to run the audit for you?

The template is the self-serve path — fill it in yourself over a long weekend. The $1.5K–$2.5K Audit deliverable is the done-for-you path: five working days, a finalised savings model, and a prioritised automation roadmap delivered as a working doc. Same framework, just fully filled in. Or skip the worksheet and book a 30-minute call.

Source → /pricing (audit tier) + /hubspot-services#booking-section
See the Audit tier → or book a call →

Already past migration? Try the worksheet.

If your team is mid-migration into HubSpot (from Salesforce, Mailchimp, or spreadsheets), the matching capture is the 12-page pre-migration audit checklist — same format, earlier in the funnel.

Get the migration checklist →